Cordis.europa - Accurate children's clothing size app to boost EU competitiveness
EU-funded researchers have developed an innovative app that gives accurate sizing guides for children, benefiting both consumers and EU-based clothing companies.
Buying clothes for children can be a quagmire. Sizing is often inaccurate, especially since it is frequently categorised according to the age of the child, even though children of the same age are very often different heights. The problem is particularly acute for online sales of children's clothing, and for family members and friends who may wish to buy clothes but find picking the right size difficult. But one EU-funded project is on track to finding a solution.